Park Protecting Endangered Marine Life Nets Over $1 Million in Donations During First Month of Using New Promotional DVD Video.

FOR IMMEDIATE RELEASE:
CONTACT:
Jeremy Salvatori   
Jumby Bay Studios, LLC
11783 Borman Drive, St. Louis, MO 63146   
Ph: (314) 569-1771     Fax: (314) 569-1909
Jeremy@JumbyBayStudios.com
www.JumbyBayStudios.com


St. Louis, MO –December 20, 2001— The Exuma Land and Sea Park in the Bahamas recently used a video created by St. Louis based production company Jumby Bay Studios to net over $1,000,000 in donations during its first month of use.
The video's success came at a much needed time. Charities unrelated to the September 11th attack have seen reduced donation levels, and the reduction in foreign travel has hurt the tourism-dependent economy of the Bahamas.
Allan Salvatori shot the video during the summer of 2000. Being a dedicated visitor for 20 years, he decided to create a video that would capture the spirit of the park. As a professional photographer, lifelong boater and friend of the park, he was uniquely qualified to create this production. The program was shot on location in the Bahamas and finished at his son's production company (Jumby Bay Studios) in St. Louis, MO, where it was mastered to DVD.    
The most intriguing feature of this production was its extremely low cost-to-return ratio. The cost of the video and DVD, which was paid for by Jumby Bay Studios as a service to the park, cost only a fraction of the $1 million that it raised for the park. "As a professional video production company, we often see non-profit agencies spend hundreds of thousands, or even millions of dollars at the urging of ad agencies on the coasts: often without returns significantly beyond their initial outlay."
The Exuma Land and Sea Park covers over 176 square miles of the Exuma Islands in the Bahamas. Formed in 1958, it was the first marine reserve in the Caribbean. The park's vital duty - preserving hundreds of native ocean species, and restocking the Bahamas and Caribbean – is accomplished by being a "no-take zone": the park strictly prohibits fishing of any kind. Despite its critical calling, the park receives no government money: it survives strictly through donations and the efforts of volunteers like Salvatori.
US tax-deductible donations to the Exuma Cays Park can be sent to:
Environmental Systems Protection Fund
PO BOX N 3189
Nassau, Bahamas

For a sample copy contact: Jeremy Salvatori at (314) 569-1771.





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